A smoothing shampoo that works to both cleanse and calm unruly hair.

Formulated with a first-of-its-kind Alpha Keratin 60ku® protein, Virtue Smooth Shampoo acts as a powerful in-shower, daily smoothing treatment for hair. It re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source. It features a restorative blend of herbs, fruits, and citrus, incorporating soothing lavender and fresh mint essential oils.

Why We Love It:

• Smoothes
• Defrizzes
• Hydrates