This innovative formula compensates for the drying effects of UV rays, salt water and chlorinated water. Created around Photo-Defense filter, it leaves hair moisturized, soft and shiny, for color-treated hair to feel beautiful and radiant, even in the most active days of summer. This color protecting shampoo has an innovative formula that compensates for the drying effects of UV rays, salt water and chlorinated water which all damage hair. Offering UV hair protection with it's Photo-Defense filter, it leaves hair moisturized, and gives hair a soft feel and shine. All while protecting sun damaged hair from getting more damaged and losing moisture due to harmful UV rays. Even in the most active days of summer, this color protecting shampoo provides UV hair protection for sun damaged hair to feel beautiful, radiant and moisturized.